Aesthetics is surely subjective, and we all have our style biases. Still, art and design experts have suggested “golden ratio” guidelines that can help our products--whether they are represented by a brochure, a website, a business card or our office space--appear more professional, pleasing, and successful.
Recently I took a spring sojourn to Palm Springs with my husband, my brother and his wife. It was an extraordinary week of uncharacteristically cool weather, snow-capped mountains surrounding the valley, delicious food and events from their annual modernism week. Touring houses such as Frank Sinatra’s Twin Palms—as well as less successful interpretations of the style such as the pseudo “Regency-style” houses we saw within a planned community--had me considering the sometimes fine line between appealing or failed design.
Aesthetics is surely subjective, and we all have our style biases. Still, art and design experts have suggested “golden ratio” guidelines that can help our products--whether they are represented by a brochure, a website, a business card or our office space--appear more professional, pleasing, and successful.
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I’m always interested to see how specific certain “want ads” are. Job descriptions often require proficiency with industry-particular software, very narrow spectrums of knowledge in very explicit areas, and familiarity with items that apply to details of a job’s tasks, rather than focusing on broader qualities and skill sets in an individual that nurture a long-term relationship with room for growth, innovation and a beneficial contribution to the organization. Organizations can get caught up in specific minutiae, forgetting that every business has a singular culture and needs that can be quickly learned. Welcome to my website and blog! Let's face it, standard business blogs can be boring--I'll try to blast that trend by posting helpful information, as well as snippets of a more personal nature. We may only design a brochure together, develop an ongoing relationship, or you may be a friend checking in. Blogs are ubiquitous these days, so I’m not delusional about the impact of this one. But here’s my commitment to posting regularly and with purpose.
I’m guessing that a good number of those who check in here will either be considering, or have already built, your own website. For those who are in the considering phase, here’s some knowledge I gained from this experience: |
Pamela LangleyIn the past decade I have written memoirs for a nun, tutored children from Somalia, edited a college literary magazine, interned at Literary Arts in Portland, published a few stories, graduated from University with highest honors, given a speech to a packed house at the Schnitz, remodeled a fixer-upper, written grants for programs that helped, extended my emotional /intellectual horizons, made an intra-state move, started a business, regained my groove, placed my finger back on the pulse, joined Facebook, Pinterest and LinkedIn, bought a smartphone, traveled, raised puppies, and most importantly--honed my writing skills. I bare myself here on The Paper Garden and hope some moments will resonate with you. Archives
September 2014
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